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After seven years of producing the Purpose Prize award videos, we designed a 10th Anniversary website to celebrate a decade of winners. We conceptualized, designed and produced content for the site, and pulled it all together in a comprehensive look at the Encore movement.

What is the Purpose Prize?

The Purpose Prize, now in its tenth year, is the nation’s pre-eminent large-scale investment in people over 60 who are combining their passion and experience for social good. The Prize awards individuals who create new ways to solve tough social problems. The 2015 Purpose Prize awarded $225,000 to six individuals.

The Prize was first awarded in 2006 by Encore.org, with funding from the John Templeton Foundation and The Atlantic Philanthropies, to showcase the value of experience and disprove outdated notions that innovation is the sole province of the young. It’s for those with the drive to make change and the experience to know how to do it.

Since its inception The Purpose Prize has garnered nearly 10,000 nominations, honored more than 500 winners and fellows, attracted millions of dollars in new resources for winners to expand their projects and merited hundreds of news stories in The Wall Street Journal, Time, NPR and other outlets.

Meet the Grantees:


IMPACT Repertory Theatre

Former Black Panther Jamal Joseph has created a refuge where thousands of young people can escape the violence in their lives, learn leadership skills and create art for social change. ($25,000 winner of The Purpose Prize)  


Disability Rights International

Journalist Laurie Ahern became an advocate for children held in abusive institutions, fighting torture, training activists and changing lives in 36 countries. ($100,000 winner of The Purpose Prize)


Dancing with the Spirit

A teacher-turned Episcopal priest, Rev. Belle Mickelson helps thousands of young and old fiddle in harmony, building connections in remote indigenous villages across Alaska. ($25,000 winner of The Purpose Prize for Intergenerational Impact, sponsored by The Eisner Foundation)


Capital Sisters International

Micro-lending champion Patricia Hinnen capitalizes on equality and economic justice through bonds that have funded 15,000 microloans in the fight against the “feminization of poverty.” ($25,000 winner of The Purpose Prize for Financial Inclusion, sponsored by MetLife Foundation)   


Housecalls for the Homebound

In partnership with his son-in-law and grandson, Dr. Lupin has modernized the tradition of medical house calls, bringing much-needed health care to 4,000 homebound elderly patients. ($25,000 Purpose Prize for Intergenerational Collaboration, sponsored by The Eisner Foundation)


Fair Food Standards Council

Former New York State Judge Laura Safer Espinoza moved from the courtroom to Florida’s growing fields, bringing human rights and economic justice to over 30,000 farmworkers. ($25,000 winner of The Purpose Prize)